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What we do More than once we found ourselves in situations where we had to explain what we were doing to relatives... without them really understanding it :-) This is why we insist a lot on pedagogy and real facts to convey our messages. In an even more concrete way, here is an exhaustive list (or almost!) of what we excel at: Develop and implement all types of pricing strategies... ​ ...after determining which one best suits your challenges! Contact us > Develop and integrate different Pricing tools... ​ ...while training the populations directly concerned within the company Contact us > Set up an internal pricing policy... ​ ​ ...accompanied by a powerful sales pitch! Contact us > Create a structure for validating and approving pricing decisions in line with the pricing policy in place Contact us > Construction and implementation of a VBP! = Value Based Pricing strategy Contact us > Accompany your interim missions or projects related to Pricing or Revenue Management Contact us > Develop ​ strong decision support KPIs for management teams Contact us > Develop and structure relevant Pricing reporting at the desired pace Contact us > Understand, analyze and report the pricing movements observed on the market Contact us > Animation of trainings, workshops, company events ​ Supporting an educational project with students Contact us > Analyze, report and conduct price elasticty tests Contact us > Develop and implement a dynamic pricing strategy Contact us > Identify and implement differentiated Pricing opportunities Contact us > Segment a pricing policy by type of customer, by acquisition channel, by distribution channel, etc. Contact us > Recommend and build a Pricing organization... ​ ...and support our clients in their recruitment process Contact us > Build / revise the value proposition from A to Z: make the link between products and associated services to get the best value Contact us > Building a price harmonization strategy in an international B2B context Contact us > Propose and build a new simple, readable and value-based rebate structure Contact us >

Masterclass Découvrez notre collection de masterclasses exclusives conçues pour approfondir vos connaissances et compétences dans le domaine du pricing et au-delà. Que vous soyez un débutant cherchant à apprendre les bases ou un professionnel expérimenté souhaitant affiner vos stratégies, nos masterclasses offrent des insights précieux et des outils pratiques pour vous aider à réussir. LinkedIn > Masterclass du 21 février 2024 Le 21 février dernier, j'ai eu le plaisir d'animer une Masterclass pour un panel d'entrepreneurs. ​ J'y ai abordé des points essentiels sur le pricing : ​ Son rôle : souvent sous-estimé par de nombreuses entreprises. Son pouvoir : le prix est l'élément le plus impactant du mix marketing. Sa mise en action : présentation d'un levier concret applicable dans presque tous les cas. ​ En bonus, j'ai discuté de l'image prix, un sujet précieux mais méconnu. ​ Merci à Aurélien Garrigaud et Les Belles Boites pour l'invitation.

Want to get a Pricing diagnosis? Are you questioning your current Pricing strategy? Do you need guidance to optimize your results and processes? Feel free to contact us! ​ ​ The contact form below and our chatbot are at your disposal. ​ And for an even more direct approach, we invite you to call us at the telephone number provided below. ​ Do not hesitate to contact us, we will listen to your needs and respond to all your questions! ​ See you soon :-) Contact 277 Chemin de Mévouillon Ouest - 13790 Rousset - France info@adc-consultants.com | Tel: +33 7 69 72 43 31 Send Thanks for your message!

Our services At ADC Consultants we offer a very wide range of services and advice to meet all of your needs. Our offer is also built in order to be able - if necessary - to accompany you from the beginning to the end of your project. ​ Whatever the Pricing maturity of your company and your teams is, we have a solution for you. Discover our main services below: PRICING DIAGNOSIS Evaluate the Pricing maturity of your organization and receive a range of structured advice for more optimization Learn more > DEFINITION AND IMPLEMENTATION OF PRICE STRATEGIES We will be able to guide you towards the most appropriate strategy for your business, and help you implement it Learn more > INTEGRATION OF A PRICING TOOL Streamlining your price processes may involve implementing a dedicated tool. Who else than real experts to support you in this process? Learn more > PRICING TRAINING We like to share our knowledge and our experience, and have the perfect pedagogy and training materials to train your teams or your students Learn more > INTERIM MANAGEMENT Entrust us with your Pricing and/or Yield projects for a transition period, and start a new chapter with a robust and efficient structure Learn more > Contact 277 Chemin de Mévouillon Ouest - 13790 Rousset - France info@adc-consultants.com | Tel: +33 7 69 72 43 31 Send Thanks for your message!

Welcome to ADC Consultants! We are experts in Pricing and we offer you a wide range of services to support you in defining and implementing your Pricing strategy. Always attentive to your needs, we can help you in your search for optimization, whatever your degree of Pricing maturity is. Contact us for more information. Ils m'ont fait confiance Contact 277 Chemin de Mévouillon Ouest - 13790 Rousset - France info@adc-consultants.com | Tel: +33 7 69 72 43 31 Send Thanks for your message!

Our team By calling on us, you are guaranteed to work with passionate professionals. ​ We like to share our experiences and use them to answer your needs and achieve your goals. ​ Here is a short presentation of our team. Alexandre Devanne - Founding Director ​ Alexandre has a rich and diverse professional experience and specialized in Pricing more than 15 years ago. He has worked in very different fields, supported companies of all sizes in their challenges, and embarked on entrepreneurship in 2020. Initially trained in Revenue Management, he can also support companies in their Yield Management issues. ​ His experience covers B2B, B2C, e-commerce, retail & phygital industries. ​ He was born and raised in France, then lived and worked in Belgium, Australia and Taiwan. He is fluent in French, English and Spanish, and has notions of Mandarin Chinese. ​ Alexandre is married and father of 3 children, loves traveling and almost all sports (even if today he watches them more than he practices them!). Christophe Bispo - Partner consultant ​ ​ Falling into the world of Pricing 5 years ago, Christophe has developed a strong expertise in this area. In particular, he led a complete revision of the pricing policy of a group active in medical equipment, and sustained many processes during his career thanks to his cutting-edge analytical skills. ​ ​ He has also worked in the parts, automotive, and aftermarket sectors. His commercial experience in B2C and B2B also gives him a strong field sensitivity. ​ Expert in strategic planning and founder of Holistrat Conseil, he now makes his professional experience available to companies wishing to tackle a challenge concerning their strategy and their price/brand positioning. ​ Christophe is fluent in 4 languages (French, English, Spanish and Portuguese) and is interested in many subjects such as alternative medicine, martial arts, financial analysis or environmental issues. ​ Contact 277 Chemin de Mévouillon Ouest - 13790 Rousset - France info@adc-consultants.com | Tel: +33 7 69 72 43 31 Send Thanks for your message

The different pricing strategies Let's be clear: no price strategy is to be thrown away. Some are just much more suited to your challenges, and will allow you maximize your short-term profits. ​ Our consultants have master them all, and will be able to guide you to what makes the most sense for your business, knowing that different strategies can be linked. ​ We have summarized them on this page and defined them below. Cost Based Pricing ​ As the name suggests, the idea here is to apply a given markup rate to your cost structure to set the selling price. Praised by many young entrepreneurs in order to guarantee immediate profitability in a simple way, its main pitfall is that it does not ask the question of the value perceived by the customer. It requires a fine and detailed knowledge of production costs, which on the other hand constitutes an excellent step before looking at more elaborate pricing strategies. Benchmark Based Pricing ​ This strategy is based on optimal clarity of the prices practiced on the market, and consists of linking the pricing policy to one or more competitors. Depending on the desired positioning, we can then choose to align with the market, or to apply a mark-up upwards or downwards. Easy to set up in medium-sized businesses, it however becomes much more accurate and relevant with the use of a dedicated Pricing tool. It also requires special attention to avoid starting a price war and devaluing your brand! Value Based Pricing ​ Often described as the right approach in Pricing, it aims to assess the value perceived by customers in order to calibrate the selling price. It is appropriate in many cases, regardless of the size of the company and its market. A specific work of segmentation of the offer (products and/or services) is then necessary in order to identify all the attributes of value and differentiation versus the market. Target Based Pricing ​ This involves opting for the most appropriate price positioning in order to target a specific objective (maximization of profit, volumes, etc.). This strategy requires looking into price elasticity phenomena (correlation of price variation with demand variation), and is particularly suited to companies that have a large amount of transactional and traffic data. It is therefore much more oriented towards companies with a B2C activity.

What is Pricing? Pricing is one of the four elements of the marketing mix. It is decisive in the search for growth and profitability of each company. It is also the most powerful lever in the search for operational performance. And in the vast majority of cases, it is very easy to operate. Yes! Really! Working with ADC Consultants? Why? And how? If you are asking yourself these questions, here are some answers: WHY? Has your organization ever really looked into price leverage? Do you have questions about the value perceived by your customers? Would you like a professional to help you define the most appropriate pricing strategy? Learn more > HOW? We offer different services that can be adapted to all cases. This is also the key word of our work: understanding your needs and providing the most optimal response. Learn more > FOR WHO? We can support multinationals as well as auto-entrepreneurs, e-merchants, manufacturers or retailers, B2C or B2B activities, etc. In short, all companies. Really all! Learn more > Where? We can intervene throughout France, but also anywhere else in the world. Because even if nothing replaces physical meetings with our customers, we handle the art of remote work while maintaining a very close working relationship. Learn more > If you were wondering about any of the questions above, we hope we have clarified your concerns! In summary, any company can now legitimately ask questions about its pricing strategy, and expect better optimization of its results by seeking our support. ​ If you want to know more, do not hesitate to contact us to share your needs! Contact 277 Chemin de Mévouillon Ouest - 13790 Rousset - France info@adc-consultants.com | Tel: +33 7 69 72 43 31 Send Thanks for your message!

Our offer in details If understanding your needs will always be the key to our services, transparency and communication will be the key words throughout our partnership. ​ ​ We therefore wish here to bring even more clarity on what we offer in order to answer most of your questions. And if you still have questions, we will be happy to answer them via our contact form. Pricing Diagnosis ​ Do you think your structure does not focus enough on price leverage? Are you looking to understand to what extent you could further optimize your turnover and processes? Do you want to challenge your current organization by focusing on the price lever? ​ Our Pricing diagnosis is a packaged product to help you see things more clearly. We will conduct an in-depth analysis of your market, your processes and your structure, and we are committed to providing you with the following deliverables: ​ - A tangible assessment of your Pricing maturity - Guidance on the most relevant pricing strategy to implement - An analysis of your price positioning VS market and VS your strategy - Recommendations on the organization and control of the pricing strategy - A list of Quick-Wins actions! Definition and implementation of pricing strategies ​ Guiding you towards the right pricing strategy is a bit like pushing yourself on the right track. And at ADC Consultants, that's what we know how to do best :-) ​ Call on us to help you make better use of the price lever. We will be able to understand your market and your constraints in order to: - offer you the most suitable pricing strategy(ies) - help you set it up - help you manage it (them) on a daily basis ​ Don't forget, Pricing is a crucial strategic element, because it is the No. 1 lever in the search for operational performance. Knowing how to use it wisely allows both to manage its activity (volume, turnover, market share) but also to increase its profitability. Integration of a Pricing tool ​ We have extensive experience in the use and integration of different Pricing tools. If we believe that your organization needs to equip itself to better control its processes and optimize its results, we will be able to direct you to the right service provider. ​ Whether you operate in a B2B or B2C industry, we will recommend the tool that best meets your business challenges, and can support you throughout the integration phase thanks to the partnerships we have forged. ​ We can also intervene downstream of your project, and support you in a tool integration process that you have already validated, in order to guarantee its success. Pricing training ​ We are a certified training organization since 2021 and support companies, business incubators and schools in their educational approach. ​ We offer several levels of training, and will be able to adapt to your requests with our various materials and our participative methodology. ​ If you would like to lead a workshop, form teams, or even build a course/program for students over several weeks, do not hesitate to contact us. Interim management ​ Do you want to start a transformation project related to Pricing or Yield? Do you want professional support to manage a period of change? ​ Call on us during this transition period. With our experience, we will be able to meet your expectations while: ​ - adapting and blending in with your teams - guiding you towards the right strategy - defining the future indicators to be monitored and tracked - establishing a precise roadmap so that you take over with great serenity at the end of the project ​ ​

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